AHFA's
2026 Marketing/PR Conference will bring together marketing leaders, public relations professionals and communications strategists to explore the ideas, tools and insights driving the next generation of home furnishings marketing.
The conference will take place August 26–27 at The Conference Center at Guilford Technical Community College in Colfax, North Carolina. As the only educational program dedicated specifically to the marketing and public relations needs of the home furnishings industry, the event offers a unique opportunity for professionals to exchange ideas, learn from industry experts and gain practical strategies that can be applied immediately.
The two-day program will explore a range of topics, including macro trends shaping the industry and shifts in consumer expectations; influencer collaborations that drive sales; marketing’s role in product safety; limits of AI imagery; putting community relations into public relations and more.
Presentations and discussions will feature marketing executives, communications professionals and industry experts who will share real-world case studies, research insights and practical guidance for navigating today's rapidly changing marketing environment.
Designed for marketing directors, brand managers, communications specialists and public relations professionals working in the home furnishings industry, the conference provides an opportunity to build connections with peers, discover new ideas and gain actionable insights that can help organizations strengthen their marketing strategies and better engage today's consumers.
For AHFA members, early bird registration is $299 until Monday, June 15. After that date, registration will be $350.
For questions about the conference, please contact
Pat Bowling. Sponsorship inquiries can be directed to
Gene Clark.