Key components of the program include:
Distribution of press materials on products and trends to print, broadcast and digital media outlets nationwide. These materials feature products from AHFA member companies.
A media page on the AHFA website where writers and editors can find current press releases on products and trends, as well as industry news and statistics.
New product summaries released prior to each major home furnishings market, including High Point, Las Vegas and the Casual Market in Chicago.
A media help desk that answers inquiries from news and feature writers who turn to AHFA for reliable information on a wide variety of business, product safety and style trend topics.