Event Information:
AHFA’s Regulatory Summit, originally scheduled October 7-8, has been revamped to address the health and safety concerns surrounding COVID-19. The reimagined program covers all of the essential topics planned for the October Summit, but in an extended series of 10 webinars beginning in July and extending through December.
The members only webinars are free of charge. All 10 sessions will run from 2 to 3:30 p.m. Eastern Standard Time on Wednesdays.
Wednesday, October 28
Marketing Product Safety
In the last year, furniture safety issues have been covered in USA Today, the Washington Post, Fast Company and Forbes, along with segments on every major TV network. Netflix even devoted a one-hour documentary to the topic. Yet most furniture companies still fail to recognize safety as a marketable product attribute. Our October 28 webinar will begin with an update on the Consumer Product Safety Commission’s “AnchorIt!” campaign from Brian Walch, public affairs specialist at the CPSC. Brian’s update will include a report on the agency’s recently completed survey that measured consumer awareness of furniture tip-over hazards.
The second half of the October 28 webinar will spotlight the progress of AHFA’s 20+20 Project. Vice President of Communications Pat Bowling will feature website updates from member companies that have made product safety information a standard part of the product description for clothing storage furniture. And she’ll highlight companies that have taken it a step further, making safety a key feature in their overall product quality story.
See additional webinars in this series listed in November.