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Privacy Policy

Thank you for visiting an American Home Furnishings Alliance web site. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. We do not collect identifying information from users of the public areas of this site, except to the extent that information may be voluntarily provided by a user by sending the American Home Furnishings Alliance (AHFA) an e-mail in order to receive responses or services from the Alliance.

As with any Web site operator, we analyze our Web site logs to constantly improve the value of our Web site. We and our authorized agents use an external service, which provides real-time reporting of browser access to our site. This reporting includes page views, unique views, unique visitors, repeat visitors, frequency of visits, and peak-volume traffic periods. We do not use this service to gather, request, record, require, collect or track any Internet users' personally identifiable information.

There are portions of the site that are accessible to AHFA members only. These members, by sending an e-mail to AHFA, may provide us, at their own discretion, any individual identifying information and contact information they so choose to provide. AHFA does not share information gathered through this site with organizations outside the membership for their commercial use. This site also contains an AHFA Membership Directory and Supplier Resource Guide for the use of the membership. Only contact information that is provided by members to the American Home Furnishings Alliance may be added to these directories. AHFA will remove any individual or company from its directory listings upon request made to

When you place orders or register for a meeting online, we use a secure server. This secure server software, SSL (Secure Sockets Layer) encrypts all information you input before it is sent to us. Furthermore, all of the customer transactional data we collect is protected against unauthorized access with the use of digital certificates. Digital certificates for the American Home Furnishings Alliance are issued by VeriSign, one of the most established signers of digital certificates. To learn more about our online security, simply click on the "Security" icon (it usually appears as a padlock) in your browser tool bar, at the bottom of your browser window.

This site links to other sites. The American Home Furnishings Alliance is not responsible for the privacy practices or the content of such web sites. We will not pass your information along to the linked site; however, we cannot protect your information if you provide information to that site.

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American Home Furnishings Alliance | 317 W. High Avenue 10th Floor | High Point, N.C. 27260 | Phone: 336/884-5000