Marketing, Public Relations & Sales Resources
A consumer website, www.findyourfurniture.com, has served as the cornerstone of AHFA’s consumer marketing efforts since 2002. An expansive online catalog was created for AHFA by FurnitureDealer.net and launched in January 2009. Thousands of consumers visit the site every day for style and trend information and to search for specific furniture products.
There are now tens of thousands of products in the Furniture Finder, which represents an unparalleled marketing opportunity for all member companies. There is no cost to participate, and this virtual showroom offers unlimited “floor space” for members to showcase their products and tell their brand story.
The Furniture Finder already contains the broadest assortment of products and brands of any online furniture resource. Consumers can select a category of furniture, then narrow their search by type of wood, by finish, by size or by style.
To learn how your company can be included in the Furniture Finder, contact Jackie Hirschhaut.
The media landscape has changed, and so has AHFA’s public relations focus during the High Point, Las Vegas and Chicago home furnishings markets.
Many consumer journalists who previously covered markets in person are no longer able to travel to multiple market events each year. As a result, AHFA has increased its efforts to reach out to writers and editors with editorial materials that can help them continue producing quality coverage of our industry’s new products and trends.
To facilitate these efforts, AHFA requests a summary of new product introductions from each of its member companies one week prior to each market, including the April and October High Point Markets, the January and July Las Vegas Markets and the September International Casual Furnishings and Accessories Market in Chicago.
Product photography, if available in advance of the market, can be emailed along with the summary to firstname.lastname@example.org. Summaries are limited to about 100 words. Photography should be 300 dpi from an original that is at least 5 x 7.
Trade Name Directory
The Trade Name Directory is an online resource listing various trademarks, brand names and trade names that AHFA members are using for specified products. If a member notifies us that the name is registered or trademarked, this is noted by ® or ™ beside that particular name. AHFA assumes no responsibility for the authenticity or ownership of any of the listings in the directory, nor does listing a name guarantee or imply any legal protection. Members update their own listings and may do so online at any time.
Go to the Trade Name Directory