Marketing, PR & Sales
Marketing, Public Relations & Sales Resources
International trade, social media marketing and growing e-commerce distribution channels are just a few of the issues facing today’s furniture marketing executives.
AHFA’s broad-based public relations program is designed to heighten consumers’ awareness of home furnishings and deliver informed, enthusiastic buyers to the doors of retail stores. The program’s ultimate goal is to increase the industry’s share of the consumer’s disposable income.
Key components of the program include:
- Distribution of press materials on products and trends to print, broadcast and digital media outlets nationwide. These materials feature products from AHFA member companies.
- A media page on the AHFA website where writers and editors can find current press releases on products and trends, as well as industry news and statistics.
- New product summaries released prior to each major home furnishings market, including High Point, Las Vegas and the Casual Market in Chicago.
- An award-winning website for consumers, www.findyourfurniture.com, designed to promote AHFA members’ products and supply shopping tips that help consumers make informed home furnishings purchases.
In addition, the public relations program works to communicate the proactive stance of AHFA member companies on health, safety and environmental issues. It does this through the timely distribution of press releases on health and safety issues related to home furnishings and on the environmental stewardship efforts of its member companies.
Vice President of Public Relations and Marketing
Vice President of Communications