International trade, electronic marketing, shifting channels of distribution and celebrity licensing are just a few of the issues facing today's furniture marketing executives. AHFA keeps companies on the cutting edge with an annual conference to address key issues. AHFA's marketing council also identifies consumer research needs and oversees new research projects, in addition to administering updates of existing statistical studies, such as the Sales Reps Compensation Survey.

Events
A public relations workshop precedes the annual marketing conference, giving those with additional PR responsibilities an opportunity to address issues such as market publicity, working with editors, crisis communications and investor relations.

Contacts
Jackie Hirschhaut
Vice President of Public Relations and Marketing
336/884-5000, ext. 1016
Fax: 336/884-5303

Michele Callahan
Administrative Assistant
336/884-5000, ext. 1001

Sales Planning Guide
The Sales Planning Guide is designed to help member companies in projecting product sales. Estimates of sales by product are broken out by state, county and metropolitan area.
Go to Sales Planning Guide >

Non-members may order the guide for $250 per copy.
Non-members click here to order the Sales Planning Guide >

Sales Reps Compensation Survey
The survey of sales representative compensation within the home furnishings industry is available only to AHFA members. Ninety-seven percent of the respondents were commission independent representatives.
View the Survey >